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The importance of brand awareness

Tags: Marketing, Online Marketing, Brand Recognition, Brand Recall, Brand Awareness, Brand

What is brand awareness?

Brand awareness is the possibility that consumers have a level of familarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols,...

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Inbound Marketing Results

Tags: Marketing Strategy, Inbound Marketing, Marketing, Website, Lead generation

Inbound marketing combines content marketing, marketing automation, email marketing, SEO and more to provide a complete marketing system for your business. It can be used to aid the marketing...

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How much should I spend on marketing for sales lead generation?

Tags: Marketing, Lead generation, marketing spend

This is one of the most difficult marketing questions to answer as there are so many variables. There are many different ways to consider the appropriate amount to spend on marketing. I will...

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SEO tips to improve your website Visibility and ranking

Tags: Marketing Strategy, Online Marketing, SEO

What is SEO (Search Engine Optimisation)? SEO is a fundamental online marketing tool and strategy used to generate organic traffic to your website in order to achive a higher ranking in Google...

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Congratulations to Core Medical Solutions

Tags: Marketing Strategy, Marketing, Congratulations

Many congratulations go to our Adelaide based client of over 15 years, Core Medical Solutions. Last week they were very excited to announce that their business has been acquired by Allscripts.

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Simple Lead Generation Strategies

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

Lead generation is a marketing term used to acquire new customers and it plays a critical role in the sales funnel process for converting leads into customers. A ‘lead’ is defined as a potential...

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7 Step Process for Developing a Winning Sales Presentation

Tags: FAB sales, Sales method, Sales, Planning Process

The sales presentation is a much ignored part of the sales process. When you go to courses or read posts on this subject you are presented with items like how to prospect for leads, sales systems,...

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How did Donald Trump Win? – a marketer’s viewpoint

Tags: brand positioning,, marketing communication, emotional triggers, sales triggers, sales methodology example,, target market, Donald Trump, Trump Presidency

Like him or hate him, what Donald Trump has done over the last 17 months has been extraordinary. He has ascended from a businessman/reality TV star to President-elect of the most powerful nation...

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Creating a Unique Value Proposition

Tags: FAB technique, FAB sales, Sales method, Value proposition

A value proposition is an effective statement or combination of statements which describe your business to customers in a manner which will make them want to engage with you and buy from you. It...

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What is inbound marketing?

Tags: Content Marketing, Marketing Strategy, Inbound Marketing, Marketing, Online Marketing, Website, Lead generation

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote a business or organisation to help customers find you. It is the process of...

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