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by Adam Basheer, on 23-Feb-2017 22:02:26

When a business is looking to grow, build their brands or build their business, a marketing agency (or consultancy) and an advertising agency can assist in achieving this goal. Both …

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Topics:Marketing PlanBrand PositioningMarketing Agency

by Adam Basheer, on 06-Feb-2017 10:44:04

Market segmentation is an important stage of the marketing planning process. Segmenting in marketing involves separating the broader market that is made up of your current and potential consumers into …

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Topics:Marketing StrategyInbound MarketingDigital Marketing

by Adam Basheer, on 18-Jan-2017 16:26:04

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and …

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Topics:Marketing PlanMarketing Strategy

by Adam Basheer, on 12-Jan-2017 15:58:58

What is brand awareness? Brand awareness is the possibility that consumers have a level of familarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, colours, …

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Topics:Marketing PlanDigital MarketingBrand Positioning

by Adam Basheer, on 19-Dec-2016 12:52:46

Inbound marketing combines content marketing, marketing automation, email marketing, SEO and more to provide a complete marketing system for your business. It can be used to aid the marketing program …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Alison Glastonbury, on 19-Dec-2016 11:32:15

This is one of the most difficult marketing questions to answer as there are so many variables. There are many different ways to consider the appropriate amount to spend on …

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Topics:Marketing PlanMarketing StrategyLead Generation

by Adam Basheer, on 16-Dec-2016 14:38:16

What is SEO (Search Engine Optimisation)? SEO is a fundamental online marketing tool and strategy used to generate organic traffic to your website in order to achive a higher ranking …

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Topics:Marketing StrategyDigital MarketingSEO

by Adam Basheer, on 12-Dec-2016 13:29:48

Many congratulations go to our Adelaide based client of over 15 years, Core Medical Solutions. Last week they were very excited to announce that their business has been acquired by …

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Topics:Marketing PlanMarketing StrategyCustomers

by Adam Basheer, on 07-Dec-2016 13:48:00

Lead generation is a marketing term used to acquire new customers and it plays a critical role in the sales funnel process for converting leads into customers. A ‘lead’ is …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 07-Dec-2016 12:07:28

The sales presentation is a much ignored part of the sales process. When you go to courses or read posts on this subject you are presented with items like how to prospect …

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Topics:Marketing PlanFAB TechniquesSales Methodology