---
title: Fit 4 Market | Blog (6)
description: Current Marketing News & Tips from Fit 4 Market, Marketing Strategy & Inbound Marketing Specialists (6)
---

[![f4m the business of complex sale](https://blog.fit4market.com/hs-fs/hubfs/f4m-logo-700px-2026.png?width=500&height=113&name=f4m-logo-700px-2026.png "f4m the business of complex sale")](https://www.fit4market.com/)

- [Complex Sales](https://www.fit4market.com/marketing-complex-ideas/)
- [Resources](https://blog.fit4market.com/)
- [SERVICES](https://www.fit4market.com/marketing-strategy/) 
    - [MARKETING STRATEGY](https://www.fit4market.com/marketing-strategy/) 
          - [MARKET ANALYSIS](https://www.fit4market.com/marketing-strategy/#market)
          - [COMPETITOR ANALYSIS](https://www.fit4market.com/marketing-strategy/#competitor)
          - [MARKET RESEARCH](https://www.fit4market.com/marketing-strategy/#research)
          - [STRATEGIC MARKETING](https://www.fit4market.com/marketing-strategy/#strategy)
          - [DIGITAL MARKETING](https://www.fit4market.com/marketing-strategy/#digital)
          - [BRAND POSITIONING](https://www.fit4market.com/marketing-strategy/#brand)
    - [MARKETING PLAN](https://www.fit4market.com/marketing-strategy/marketing-plan/)
    - [INBOUND MARKETING](https://www.fit4market.com/find-new-leads-and-more-customers/inbound-marketing/)
    - [LEADS](https://www.fit4market.com/find-new-leads-and-more-customers/) 
          - [CONTENT MARKETING](https://www.fit4market.com/find-new-leads-and-more-customers/#content)
          - [WEBSITE AND SEO](https://www.fit4market.com/find-new-leads-and-more-customers/#seo)
          - [SOCIAL MEDIA](https://www.fit4market.com/find-new-leads-and-more-customers/#social)
          - [ADVERTISING](https://www.fit4market.com/find-new-leads-and-more-customers/#adv)
          - [EVENTS](https://www.fit4market.com/find-new-leads-and-more-customers/#events)
          - [LEAD NURTURING](https://www.fit4market.com/find-new-leads-and-more-customers/#leads)
    - [SALES](https://www.fit4market.com/sales-strategies-to-grow/) 
          - [SALES STRATEGY DEVELOPMENT](ttps://www.fit4market.com/sales-strategies-to-grow/#sales-strategy-development)
          - [SALES TECHNIQUES](https://www.fit4market.com/sales-strategies-to-grow/#sales-techniques)
          - [CRM DESING & IMPLEMENTATION](https://www.fit4market.com/sales-strategies-to-grow/#crm-design)
          - [SALES TRAINING](https://www.fit4market.com/sales-strategies-to-grow/#sales-training)
          - [FAB TECHNIQUE](https://www.fit4market.com/sales-strategies-to-grow/#fab)
          - [SALES & MARKETING TOGETHER](https://www.fit4market.com/sales-strategies-to-grow/#sales-marketing)
- [The Team](https://www.fit4market.com/contact-us/marketing-consultants/)
- [Get in Touch](https://www.fit4market.com/contact-us/)

[![Get in Touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/2492154/83c30da8-130a-4d94-bc69-465f60cf77fe.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/2492154/83c30da8-130a-4d94-bc69-465f60cf77fe)

[![f4m-logo-700px](https://blog.fit4market.com/hs-fs/hubfs/f4m-logo-700px.png?width=699&height=158&name=f4m-logo-700px.png "f4m-logo-700px")](http://fit4market.com/)

- [Complex Sales](https://www.fit4market.com/marketing-complex-ideas/)
- [Resources](https://blog.fit4market.com/)
- [SERVICES](https://www.fit4market.com/marketing-strategy/) 
    - [MARKETING STRATEGY](https://www.fit4market.com/marketing-strategy/) 
          - [MARKET ANALYSIS](https://www.fit4market.com/marketing-strategy/#market)
          - [COMPETITOR ANALYSIS](https://www.fit4market.com/marketing-strategy/#competitor)
          - [MARKET RESEARCH](https://www.fit4market.com/marketing-strategy/#research)
          - [STRATEGIC MARKETING](https://www.fit4market.com/marketing-strategy/#strategy)
          - [DIGITAL MARKETING](https://www.fit4market.com/marketing-strategy/#digital)
          - [BRAND POSITIONING](https://www.fit4market.com/marketing-strategy/#brand)
    - [MARKETING PLAN](https://www.fit4market.com/marketing-strategy/marketing-plan/)
    - [INBOUND MARKETING](https://www.fit4market.com/find-new-leads-and-more-customers/inbound-marketing/)
    - [LEADS](https://www.fit4market.com/find-new-leads-and-more-customers/) 
          - [CONTENT MARKETING](https://www.fit4market.com/find-new-leads-and-more-customers/#content)
          - [WEBSITE AND SEO](https://www.fit4market.com/find-new-leads-and-more-customers/#seo)
          - [SOCIAL MEDIA](https://www.fit4market.com/find-new-leads-and-more-customers/#social)
          - [ADVERTISING](https://www.fit4market.com/find-new-leads-and-more-customers/#adv)
          - [EVENTS](https://www.fit4market.com/find-new-leads-and-more-customers/#events)
          - [LEAD NURTURING](https://www.fit4market.com/find-new-leads-and-more-customers/#leads)
    - [SALES](https://www.fit4market.com/sales-strategies-to-grow/) 
          - [SALES STRATEGY DEVELOPMENT](ttps://www.fit4market.com/sales-strategies-to-grow/#sales-strategy-development)
          - [SALES TECHNIQUES](https://www.fit4market.com/sales-strategies-to-grow/#sales-techniques)
          - [CRM DESING & IMPLEMENTATION](https://www.fit4market.com/sales-strategies-to-grow/#crm-design)
          - [SALES TRAINING](https://www.fit4market.com/sales-strategies-to-grow/#sales-training)
          - [FAB TECHNIQUE](https://www.fit4market.com/sales-strategies-to-grow/#fab)
          - [SALES & MARKETING TOGETHER](https://www.fit4market.com/sales-strategies-to-grow/#sales-marketing)
- [The Team](https://www.fit4market.com/contact-us/marketing-consultants/)
- [Get in Touch](https://www.fit4market.com/contact-us/)

[![Get in Touch](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/2492154/83c30da8-130a-4d94-bc69-465f60cf77fe.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/2492154/83c30da8-130a-4d94-bc69-465f60cf77fe)

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- [Resources](https://blog.fit4market.com/)
- [SERVICES](https://www.fit4market.com/marketing-strategy/) 
    - [MARKETING STRATEGY](https://www.fit4market.com/marketing-strategy/) 
          - [MARKET ANALYSIS](https://www.fit4market.com/marketing-strategy/#market)
          - [COMPETITOR ANALYSIS](https://www.fit4market.com/marketing-strategy/#competitor)
          - [MARKET RESEARCH](https://www.fit4market.com/marketing-strategy/#research)
          - [STRATEGIC MARKETING](https://www.fit4market.com/marketing-strategy/#strategy)
          - [DIGITAL MARKETING](https://www.fit4market.com/marketing-strategy/#digital)
          - [BRAND POSITIONING](https://www.fit4market.com/marketing-strategy/#brand)
    - [MARKETING PLAN](https://www.fit4market.com/marketing-strategy/marketing-plan/)
    - [INBOUND MARKETING](https://www.fit4market.com/find-new-leads-and-more-customers/inbound-marketing/)
    - [LEADS](https://www.fit4market.com/find-new-leads-and-more-customers/) 
          - [CONTENT MARKETING](https://www.fit4market.com/find-new-leads-and-more-customers/#content)
          - [WEBSITE AND SEO](https://www.fit4market.com/find-new-leads-and-more-customers/#seo)
          - [SOCIAL MEDIA](https://www.fit4market.com/find-new-leads-and-more-customers/#social)
          - [ADVERTISING](https://www.fit4market.com/find-new-leads-and-more-customers/#adv)
          - [EVENTS](https://www.fit4market.com/find-new-leads-and-more-customers/#events)
          - [LEAD NURTURING](https://www.fit4market.com/find-new-leads-and-more-customers/#leads)
    - [SALES](https://www.fit4market.com/sales-strategies-to-grow/) 
          - [SALES STRATEGY DEVELOPMENT](ttps://www.fit4market.com/sales-strategies-to-grow/#sales-strategy-development)
          - [SALES TECHNIQUES](https://www.fit4market.com/sales-strategies-to-grow/#sales-techniques)
          - [CRM DESING & IMPLEMENTATION](https://www.fit4market.com/sales-strategies-to-grow/#crm-design)
          - [SALES TRAINING](https://www.fit4market.com/sales-strategies-to-grow/#sales-training)
          - [FAB TECHNIQUE](https://www.fit4market.com/sales-strategies-to-grow/#fab)
          - [SALES & MARKETING TOGETHER](https://www.fit4market.com/sales-strategies-to-grow/#sales-marketing)
- [The Team](https://www.fit4market.com/contact-us/marketing-consultants/)
- [Get in Touch](https://www.fit4market.com/contact-us/)

# [Resources](https://blog.fit4market.com/)

## [The 5 Key Points to Developing a Solid Marketing Plan](https://blog.fit4market.com/the-5-keys-to-developing-a-solid-marketing-plan)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 6 Jun 2023, 10:00:00

[![The 5 Key Points to Developing a Solid Marketing Plan](https://blog.fit4market.com/hubfs/board-1193334_640.jpg)](https://blog.fit4market.com/the-5-keys-to-developing-a-solid-marketing-plan)

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can …

[Read Story](https://blog.fit4market.com/the-5-keys-to-developing-a-solid-marketing-plan)

Topics:[Marketing Plan](https://blog.fit4market.com/topic/marketing-plan)[Marketing Strategy](https://blog.fit4market.com/topic/marketing-strategy)[Inbound Marketing](https://blog.fit4market.com/topic/inbound-marketing)

## [Simple Lead Generation Strategies](https://blog.fit4market.com/simple-lead-generation-strategies)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 4 Apr 2023, 14:30:00

[![Simple Lead Generation Strategies](https://blog.fit4market.com/hubfs/bigstock-Marketing-And-Business-Ideas-T-424941854.jpg)](https://blog.fit4market.com/simple-lead-generation-strategies)

The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the …

[Read Story](https://blog.fit4market.com/simple-lead-generation-strategies)

Topics:[Inbound Marketing](https://blog.fit4market.com/topic/inbound-marketing)[Digital Marketing](https://blog.fit4market.com/topic/digital-marketing)[Lead Generation](https://blog.fit4market.com/topic/lead-generation)

## [FAB Technique | Sales Methodology](https://blog.fit4market.com/fab-technique-sales-methodology)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 7 Mar 2023, 11:00:00

[![FAB Technique | Sales Methodology](https://blog.fit4market.com/hubfs/Blog%20images/handshake%20original%202.png)](https://blog.fit4market.com/fab-technique-sales-methodology)

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …

[Read Story](https://blog.fit4market.com/fab-technique-sales-methodology)

Topics:[FAB Techniques](https://blog.fit4market.com/topic/fab-techniques)[Sales Methodology](https://blog.fit4market.com/topic/sales-methodology)[Sales Strategies](https://blog.fit4market.com/topic/sales-strategies)

## [The importance of brand awareness](https://blog.fit4market.com/the-importance-of-brand-awareness)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 7 Feb 2023, 12:01:00

[![The importance of brand awareness](https://blog.fit4market.com/hubfs/Brand%20image.jpg)](https://blog.fit4market.com/the-importance-of-brand-awareness)

What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, …

[Read Story](https://blog.fit4market.com/the-importance-of-brand-awareness)

Topics:[Marketing Plan](https://blog.fit4market.com/topic/marketing-plan)[Digital Marketing](https://blog.fit4market.com/topic/digital-marketing)[Brand Positioning](https://blog.fit4market.com/topic/brand-positioning)

## [Marketing to the Mining Industry](https://blog.fit4market.com/marketing-to-the-mining-industry)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 2 Aug 2022, 12:10:00

[![Marketing to the Mining Industry](https://blog.fit4market.com/hubfs/garzweiler-2515803_640%20(1).jpg)](https://blog.fit4market.com/marketing-to-the-mining-industry)

Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that …

[Read Story](https://blog.fit4market.com/marketing-to-the-mining-industry)

Topics:[Marketing Plan](https://blog.fit4market.com/topic/marketing-plan)[Lead Generation](https://blog.fit4market.com/topic/lead-generation)

## [What Is The Difference Between Inbound Marketing And Outbound Marketing?](https://blog.fit4market.com/what-is-the-difference-between-inbound-marketing-and-outbound-marketing)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 15 Mar 2022, 13:02:00

[![What Is The Difference Between Inbound Marketing And Outbound Marketing?](https://blog.fit4market.com/hubfs/AdobeStock_182988764%20(800x533)%20for%20socials-2.png)](https://blog.fit4market.com/what-is-the-difference-between-inbound-marketing-and-outbound-marketing)

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and …

[Read Story](https://blog.fit4market.com/what-is-the-difference-between-inbound-marketing-and-outbound-marketing)

Topics:[Marketing Strategy](https://blog.fit4market.com/topic/marketing-strategy)[Inbound Marketing](https://blog.fit4market.com/topic/inbound-marketing)[Lead Generation](https://blog.fit4market.com/topic/lead-generation)

## [Can Video Be Effective as a Digital Marketing Strategy for Manufacturers?](https://blog.fit4market.com/can-video-be-effective-as-a-digital-marketing-strategy-for-manufacturers)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 2 Mar 2022, 10:00:00

[![Can Video Be Effective as a Digital Marketing Strategy for Manufacturers?](https://blog.fit4market.com/hubfs/Video%20small.png)](https://blog.fit4market.com/can-video-be-effective-as-a-digital-marketing-strategy-for-manufacturers)

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

[Read Story](https://blog.fit4market.com/can-video-be-effective-as-a-digital-marketing-strategy-for-manufacturers)

Topics:[Marketing Strategy](https://blog.fit4market.com/topic/marketing-strategy)[Digital Marketing](https://blog.fit4market.com/topic/digital-marketing)[Sales Strategies](https://blog.fit4market.com/topic/sales-strategies)[Manufacturing](https://blog.fit4market.com/topic/manufacturing)[Social Media](https://blog.fit4market.com/topic/social-media)

## [How To Select The Right Marketing Activities For Your Business](https://blog.fit4market.com/how-to-select-the-right-marketing-activities-for-your-business)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 21 Feb 2022, 13:30:00

[![How To Select The Right Marketing Activities For Your Business](https://blog.fit4market.com/hubfs/digital-marketing-1433427_640(1).jpg)](https://blog.fit4market.com/how-to-select-the-right-marketing-activities-for-your-business)

In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting …

[Read Story](https://blog.fit4market.com/how-to-select-the-right-marketing-activities-for-your-business)

Topics:[Marketing Strategy](https://blog.fit4market.com/topic/marketing-strategy)[Inbound Marketing](https://blog.fit4market.com/topic/inbound-marketing)[Brand Positioning](https://blog.fit4market.com/topic/brand-positioning)[Lead Generation](https://blog.fit4market.com/topic/lead-generation)

## [6 Things You Must Consider Before You Redevelop Your Website](https://blog.fit4market.com/6-things-you-must-consider-before-you-redevelop-your-website)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 11 Dec 2021, 16:08:00

[![6 Things You Must Consider Before You Redevelop Your Website](https://blog.fit4market.com/hubfs/Untitled%20design%20(1).png)](https://blog.fit4market.com/6-things-you-must-consider-before-you-redevelop-your-website)

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the …

[Read Story](https://blog.fit4market.com/6-things-you-must-consider-before-you-redevelop-your-website)

Topics:[Digital Marketing](https://blog.fit4market.com/topic/digital-marketing)[Lead Generation](https://blog.fit4market.com/topic/lead-generation)

## [The Top 5 Digital Marketing Strategies for the Manufacturing Industry](https://blog.fit4market.com/the-top-5-digital-marketing-strategies-for-the-manufacturing-industry)

by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer), on 16 Nov 2021, 14:00:00

[![The Top 5 Digital Marketing Strategies for the Manufacturing Industry](https://blog.fit4market.com/hubfs/Sketch002.png)](https://blog.fit4market.com/the-top-5-digital-marketing-strategies-for-the-manufacturing-industry)

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

[Read Story](https://blog.fit4market.com/the-top-5-digital-marketing-strategies-for-the-manufacturing-industry)

Topics:[Digital Marketing](https://blog.fit4market.com/topic/digital-marketing)[Sales Strategies](https://blog.fit4market.com/topic/sales-strategies)[Manufacturing](https://blog.fit4market.com/topic/manufacturing)

[Prev](https://blog.fit4market.com/page/5) [All Posts](https://blog.fit4market.com/all) [Next](https://blog.fit4market.com/page/7)

### Fit4Market Blog

This is where you give the visitor a brief introduction to both this blog and your company. Keep it short. More →

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- [The Complexity Barrier (5)](https://blog.fit4market.com/topic/the-complexity-barrier)
- [Trust (1)](https://blog.fit4market.com/topic/trust)
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