by Adam Basheer, on 08-May-2018 11:26:01

For many leaders it’s very easy to view social media as a distraction, with many either ignoring it entirely or paying someone else to handle their social media accounts for …

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Topics:Digital MarketingB2BSales Strategies

by Adam Basheer, on 08-May-2018 11:05:40

Are you a new business just starting out? Or simply finding out ways to increase sales? If so, you should be looking at the vast potential available online. You may …

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Topics:B2BSales Strategies

by Adam Basheer, on 08-May-2018 10:40:07

Blogging in business has become more than just being a way for you to tell your customers about the latest news concerning your business. Blogging is one part of an …

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Topics:B2BSales Strategies

by Adam Basheer, on 03-May-2018 12:41:07

Some time ago I was speaking to a managed service provider who had a sales call to sales rate of 10:1. That is, for every 10 initial meetings they had …

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Topics:Sales MethodologySales Strategies

by Adam Basheer, on 04-Dec-2017 16:22:00

Understanding the sales funnel and the different stages that potential customers travel through can help you dramatically increase the amount of customers your business receives. A sales funnel is the …

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Topics:Sales MethodologyLead GenerationCustomers

by Adam Basheer, on 04-Dec-2017 16:16:44

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a …

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Topics:B2BSales Strategies

by Adam Basheer, on 04-Dec-2017 16:16:12

Have you ever wondered why you have all these contacts but very little of them are actually customers? It could be because you are not doing enough to convert prospects …

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Topics:Lead GenerationCustomers

by Adam Basheer, on 04-Dec-2017 16:15:11

A touch point is any interaction between your business and a prospect that will influence the way they feel about your product or service. It can come in any form, …

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Topics:Lead Generation

by Adam Basheer, on 27-Sep-2017 15:14:59

After you have asked the question “What is Inbound Marketing?” most people then want to understand if it is for them. So, what type of companies benefit most from Inbound …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 06-Sep-2017 16:30:45

A recent report by The Economist Intelligence Unit has described how marketing will change and develop between now and 2020 and what is important for your business to focus on …

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Topics:Inbound Marketing