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Resources / Marketing Strategy

by Adam Basheer, on 21-Jul-2021 13:13:29

So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 13-May-2021 11:30:00

The way in which you run a meeting for prospective or existing clients can speak volumes about your business and the service you can offer them. Being able to go …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationB2B

by Adam Basheer, on 12-Apr-2021 11:00:00

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the …

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Topics:Marketing StrategyInbound MarketingLead GenerationSales Strategies

by Adam Basheer, on 13-May-2020 14:32:14

Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing

by Adam Basheer, on 21-Mar-2019 16:04:32

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 06-Sep-2017 16:00:07

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great …

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Topics:Marketing StrategyInbound MarketingBrand PositioningLead Generation

by Adam Basheer, on 06-Sep-2017 15:34:16

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. A solid marketing plan can be the difference between your …

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Topics:Marketing PlanMarketing StrategyInbound Marketing

by Adam Basheer, on 14-Aug-2017 14:47:21

Have you ever wondered if there was a way you could target your online advertising towards potential customers who have visited your website but have not been converted to a sale …

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Topics:Marketing StrategyInbound Marketing

by Adam Basheer, on 27-Jul-2017 16:28:17

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight …

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Topics:Marketing StrategyB2B