by Adam Basheer, on 15 Mar 2022, 13:02:00

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and …

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Topics:Marketing StrategyInbound MarketingLead Generation

by Adam Basheer, on 2 Mar 2022, 10:00:00

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media