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by Adam Basheer, on 21-Jul-2021 13:13:29

So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 11-Jun-2021 21:07:00

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 13-May-2020 14:32:14

Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 23-Apr-2020 14:43:05

The way in which you run a meeting for prospective or existing clients can speak volumes for about your business and the service you can offer them. Being able to …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationB2B

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing

by Adam Basheer, on 19-Dec-2019 12:06:39

With only a few days to go until Christmas, I thought I would share with you some of my predictions for the New Year. All of them will likely affect …

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Topics:Inbound Marketing

by Adam Basheer, on 15-Jul-2019 14:27:03

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the …

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Topics:Marketing StrategyInbound MarketingLead GenerationSales Strategies

by Adam Basheer, on 26-Jun-2019 13:55:38

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you …

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Topics:Inbound MarketingLead GenerationSales StrategiesCustomers

by Adam Basheer, on 23-May-2019 12:45:22

Now the election has been decided, the opportunity to get on the front foot in your business is now. For business, elections are a pain in the backside. Why? Everyone …

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Topics:Inbound MarketingLead GenerationCustomers

by Adam Basheer, on 18-Apr-2019 14:00:00

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

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Topics:Digital MarketingSales StrategiesManufacturing