Current Blogs

A recent report by The Economist Intelligence Unit has described how marketing will change and develop between now and 2020 and what is important for your business to focus on. The report has been...

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means...

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. A solid marketing plan can be the difference between your business succeeding...

Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that they sell by referral...

Have you ever wondered if there was a way you could target your online advertising towards potential customers who have visited your website but have not been converted to a sale yet?

This is a...

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of...

Inevitably the marketing budget may determine the type of marketing company you need. For the larger budgets in the millions per annum then it will almost certainly be an advertising agency which...

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action become...

Online advertising focuses on the myriad of advertising techniques on the internet. Its goals can be brand awareness, targeting specific markets or even trying to get mass awareness through some...

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agency to do it for you. Depending on what the...