Resources

The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the …

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and …

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting …

What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, …

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the …

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote your business or organisation to help customers find you. It is …

A SWOT (Strengths, Weaknesses, Opportunities Threats) analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can …

So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the …