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6 Things You Must Consider Before You Re-develop Your Website

Tags: Online Marketing, Website, Sales, Lead generation

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the most important...

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How Understanding the Sales Funnel Can Lead You to More Customers

Tags: Sales, Sales Funnel

Understanding the sales funnel and the different stages that potential customers travel through can help you dramatically increase the amount of customers your business receives. A sales funnel is...

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B2B Sales Strategies

Tags: Sales, b2b, Sales Strategies, B2B Sales

Sales are often very difficult to obtain in a business, especially in markets where the customer need a high level of involvement to purchase the product. Every business needs a deliberate and...

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Tips for Turning a Prospect into a Customer

Tags: Prospects, Customer

Have you ever wondered why you have all these contacts but very little of them are actually customers? It could be because you are not doing enough to convert prospects into customers. A lot of...

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The Importance of Touch Points for Sales Leads

Tags: Sales, Sales Leads

A touch point is any interaction between your business and a prospect that will influence the way they feel about your product or service. It can come in any form, including company logos, the...

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What type of companies benefit most from Inbound Marketing?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

After you have asked the question “What is Inbound Marketing?” most people then want to understand if it is for them. So, what type of companies benefit most from Inbound Marketing?Well the review...

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The Marketing Path to 2020 - a Review

Tags: Inbound Marketing

A recent report by The Economist Intelligence Unit has described how marketing will change and develop between now and 2020 and what is important for your business to focus on. The report has been...

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How To Select The Right Marketing Activities For Your Business

Tags: Inbound Marketing, Lead generation, Brand Awareness, Marketing activities

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means...

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The 5 Keys to Developing a Solid Marketing Plan

Tags: Marketing Plan, Inbound Marketing, Marketing activities

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. A solid marketing plan can be the difference between your business succeeding...

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Marketing to the Mining Industry

Tags: Marketing, Mining, Mining Service Providers, Marketing to the Mining Industry

Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that they sell by referral...

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