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The Good, the Bad and the Ugly

Tags: Marketing Strategy, Inbound Marketing, Email Marketing, website leads, Process, On-line

Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But will it be the world we knew?

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Top 8 tips for running an efficient online client meeting 

Tags: Marketing Strategy, Inbound Marketing, Email Marketing, B2B Marketing, website leads, Process, On-line

The way in which you run a meeting for prospective or existing clients can speak volumes for about your business and the service you can offer them.

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Business must continue

Tags: Marketing Strategy, Inbound Marketing, Email Marketing, B2B Marketing, Sales Strategies, Manufacturing, website leads

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of how to make the best of a seemingly poor...

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New Year Predictions

Tags: Inbound Marketing

With only a few days to go until Christmas, I thought I would share with you some of my predictions for the New Year. All of them will likely affect your business and I have split them into three...

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Are more website hits really important?

Tags: Marketing Strategy, Inbound Marketing, Sales strategy, Lead generation, Sales Leads, website leads

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month.  What is the best way to double your leads from...

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A prediction for the new financial year

Tags: Inbound Marketing, Customer, Sales Leads, strategic growth planning, growth planning

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes?

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Now the election is over we can get on with growing the business

Tags: Inound Marketing, Customer, Sales Leads

Now the election has been decided, the opportunity to get on the front foot in your business is now.  For business, elections are a pain in the backside. Why? Everyone seems to stop doing business...

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The Top 5 Digital Marketing Strategies for the Manufacturing Industry

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital...

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Can Video Be Effective as a Digital Marketing Strategy for Manufacturers?

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have...

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The Best Social Media Strategy for Manufacturing Companies

Tags: Lead generation, Manufacturing, social media

Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of all the...

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