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The Marketing Path to 2020 - a Review

Tags: Inbound Marketing

A recent report by The Economist Intelligence Unit has described how marketing will change and develop between now and 2020 and what is important for your business to focus on. The report has been...

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How To Select The Right Marketing Activities For Your Business

Tags: Inbound Marketing, Lead generation, Brand Awareness, Marketing activities

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means...

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The 5 Keys to Developing a Solid Marketing Plan

Tags: Marketing Plan, Inbound Marketing, Marketing activities

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. A solid marketing plan can be the difference between your business succeeding...

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Marketing to the Mining Industry

Tags: Marketing, Mining, Mining Service Providers, Marketing to the Mining Industry

Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that they sell by referral...

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What is re-marketing and why would I use it?

Tags: Inbound Marketing, Marketing activities, Re-marketing

Have you ever wondered if there was a way you could target your online advertising towards potential customers who have visited your website but have not been converted to a sale yet?

This is a...

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8 Business-to-Business Marketing Strategies that Really Work

Tags: b2b, Marketing activities, B2B Marketing

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of...

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Choosing The Right Marketing Agency: Large Budget vs Small To Moderate Budget

Tags: Marketing Strategy, Marketing Agency

Inevitably the marketing budget may determine the type of marketing company you need. For the larger budgets in the millions per annum then it will almost certainly be an advertising agency which...

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Choosing The Right Marketing Agency: Brand Awareness vs Sales Lead Generation

Tags: Marketing Agency, Brand Awareness, Sales Lead Generation

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action become...

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Choosing The Right Marketing Agency: Online Advertising vs Inbound Marketing

Tags: Inbound Marketing, Marketing Agency, Online Advertising

Online advertising focuses on the myriad of advertising techniques on the internet. Its goals can be brand awareness, targeting specific markets or even trying to get mass awareness through some...

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Choosing The Right Marketing Agency: Marketing Execution vs Marketing Strategy

Tags: Marketing Strategy, Marketing Agency

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agency to do it for you. Depending on what the...

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