Resources / Brand Positioning

In a market saturated with indifference, learn how to grab the attention of apathetic audiences and convert them into engaged customers. Understanding the Apathetic Audience To effectively engage an apathetic …

What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, …

In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting …

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action …

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe is not an essential component for their marketing …

When a business is looking to grow, build their brands or build their business, a marketing agency (or consultancy) and an advertising agency can assist in achieving this goal. Both …