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Resources / Brand Positioning

by Adam Basheer, on 06-Sep-2017 16:00:07

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great …

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Topics:Marketing StrategyInbound MarketingBrand PositioningLead Generation

by Adam Basheer, on 24-Jul-2017 15:42:26

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action …

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Topics:Brand PositioningLead GenerationMarketing Agency

by Adam Basheer, on 05-Jul-2017 14:59:59

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

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Topics:Marketing PlanMarketing StrategyBrand PositioningB2B

by Adam Basheer, on 17-May-2017 16:40:20

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe is not an essential component for their marketing …

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Topics:Brand Positioning

by Adam Basheer, on 23-Feb-2017 22:02:26

When a business is looking to grow, build their brands or build their business, a marketing agency (or consultancy) and an advertising agency can assist in achieving this goal. Both …

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Topics:Marketing PlanBrand PositioningMarketing Agency

by Adam Basheer, on 12-Jan-2017 15:58:58

What is brand awareness? Brand awareness is the possibility that consumers have a level of familarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, colours, …

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Topics:Marketing PlanDigital MarketingBrand Positioning

by Adam Basheer, on 05-Dec-2016 17:02:10

Like him or hate him, what Donald Trump has done over the last 17 months has been extraordinary. He has ascended from a businessman/reality TV star to President-elect of the …

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Topics:Marketing StrategyDigital MarketingSales MethodologyBrand PositioningSales Strategies