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Are more website hits really important?

Tags: Marketing Strategy, Inbound Marketing, Sales strategy, Lead generation, Sales Leads, website leads

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month.  What is the best way to double your leads from...

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A prediction for the new financial year

Tags: Inbound Marketing, Customer, Sales Leads, strategic growth planning, growth planning

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes?

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You measure everything in your factory, so why not your digital marketing too?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right?

...

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Fundamental change in manufacturer buyer behaviour

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many...

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Inbound marketing - The key statistics

Tags: Inbound Marketing, Online Marketing, Website, Sales, Lead generation

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those questions, have no fear,...

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What type of companies benefit most from Inbound Marketing?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

After you have asked the question “What is Inbound Marketing?” most people then want to understand if it is for them. So, what type of companies benefit most from Inbound Marketing?Well the review...

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The Marketing Path to 2020 - a Review

Tags: Inbound Marketing

A recent report by The Economist Intelligence Unit has described how marketing will change and develop between now and 2020 and what is important for your business to focus on. The report has been...

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How To Select The Right Marketing Activities For Your Business

Tags: Inbound Marketing, Lead generation, Brand Awareness, Marketing activities

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means...

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The 5 Keys to Developing a Solid Marketing Plan

Tags: Marketing Plan, Inbound Marketing, Marketing activities

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. A solid marketing plan can be the difference between your business succeeding...

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What is re-marketing and why would I use it?

Tags: Inbound Marketing, Marketing activities, Re-marketing

Have you ever wondered if there was a way you could target your online advertising towards potential customers who have visited your website but have not been converted to a sale yet?

This is a...

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