Resources / Social Media

by Adam Basheer, on 04-Jul-2023 11:30:00

In today's digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred …

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Topics:Marketing StrategyDigital MarketingManufacturingSocial Media

by Adam Basheer, on 02-Mar-2022 10:00:00

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 04-Mar-2019 16:36:45

Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of …

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Topics:Lead GenerationManufacturingSocial Media