by Adam Basheer, on 25-Aug-2023 13:08:02

FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 14-Aug-2023 11:00:00

The Importance of Video Marketing in B2B The impact of B2B marketing videos does not necessarily depend on a large budget. Gritty and authentic videos can significantly impact without breaking …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing