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Resources / Digital Marketing

by Adam Basheer, on 21-Jul-2021 13:13:29

So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 13-May-2020 14:32:14

Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 23-Apr-2020 14:43:05

The way in which you run a meeting for prospective or existing clients can speak volumes for about your business and the service you can offer them. Being able to …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationB2B

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing

by Adam Basheer, on 18-Apr-2019 14:00:00

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

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Topics:Digital MarketingSales StrategiesManufacturing

by Adam Basheer, on 21-Mar-2019 16:04:32

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 19-Oct-2018 14:28:49

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right? …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 18-Oct-2018 15:01:41

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 10-May-2018 15:08:54

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 08-May-2018 15:03:42

At first glance, graphic design can seem very overwhelming. There is an art to creating content that is visually engaging while conveying a clear message. That being said, don’t get …

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Topics:Digital MarketingB2BSales Strategies