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Resources / Digital Marketing

by Adam Basheer, on 19-Aug-2022 14:30:00

The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 02-Mar-2022 10:00:00

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 03-Feb-2022 13:44:37

What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, …

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Topics:Marketing PlanDigital MarketingBrand Positioning

by Adam Basheer, on 11-Dec-2021 16:08:00

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the …

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Topics:Digital MarketingLead Generation

by Adam Basheer, on 16-Nov-2021 14:00:00

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

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Topics:Digital MarketingSales StrategiesManufacturing

by Adam Basheer, on 05-Nov-2021 13:41:00

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote your business or organisation to help customers find you. It is …

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Topics:Marketing PlanContent MarketingMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 21-Jul-2021 13:13:29

So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 13-May-2021 11:30:00

The way in which you run a meeting for prospective or existing clients can speak volumes about your business and the service you can offer them. Being able to go …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationB2B

by Adam Basheer, on 13-May-2020 14:32:14

Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing