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Resources / Marketing Plan

by Adam Basheer, on 17-Aug-2021 11:00:00

A SWOT (Strengths, Weaknesses, Opportunities Threats) analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can …

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Topics:Marketing Plan

by Adam Basheer, on 21-Jul-2021 13:13:29

So you’ve launched an inbound campaign and started to attract leads.That’s great, but it’s just the start. Now you must keep those leads happy, whilst gently leading them through the …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 13-May-2021 11:30:00

The way in which you run a meeting for prospective or existing clients can speak volumes about your business and the service you can offer them. Being able to go …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationB2B

by Adam Basheer, on 13-May-2020 14:32:14

Australia seems to be in a very good position regarding the COVID-19 virus and we are hoping for the world as we knew it to open up slowly again. But …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 06-Sep-2017 15:34:16

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. A solid marketing plan can be the difference between your …

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Topics:Marketing PlanMarketing StrategyInbound Marketing

by Adam Basheer, on 21-Aug-2017 15:48:38

Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that …

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Topics:Marketing PlanLead Generation

by Adam Basheer, on 05-Jul-2017 14:59:59

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

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Topics:Marketing PlanMarketing StrategyBrand PositioningB2B

by Adam Basheer, on 19-Jun-2017 23:30:03

Almost every business has a well thought out business plan, yet having a marketing plan is just as important. A marketing plan provides any B2B or B2C business with a …

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Topics:Marketing Plan

by Adam Basheer, on 23-Feb-2017 22:02:26

When a business is looking to grow, build their brands or build their business, a marketing agency (or consultancy) and an advertising agency can assist in achieving this goal. Both …

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Topics:Marketing PlanBrand PositioningMarketing Agency

by Adam Basheer, on 18-Jan-2017 16:26:04

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and …

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Topics:Marketing PlanMarketing Strategy