Resources / Marketing Plan

What consumer confidence is telling us If you only read the headlines, you’d be forgiven for thinking Australians have shut their wallets entirely. Rising interest rates, inflation, and housing stress …

Fake news, data breaches, and greenwashing have left consumers sceptical of corporate promises. Cultivating genuine relationships with your audience has emerged as the most significant challenge and opportunity for businesses …

Inbound marketing is a customer-centric strategy which focuses on attracting customers through valuable content and interactions. Overview of Inbound Marketing By aligning marketing efforts with what customers are actively searching …

When it comes to effective market research methods, businesses have a plethora of approaches at their disposal to gain valuable insights. Leverage in-depth market research to help your business You …

In-depth market research can help your business to succeed, with F4M innovative tools and methodologies aiding in comprehensive data collection and insights. Market Research: A Key Business Strategy Market research …

Learn how F4M utilises effective inbound marketing strategies to turn visitors into high-quality B2B leads, making the lengthy sales cycle more tolerable and supporting faster communication and customer support. Understanding …

The Science of Memory and Consumer Behavior - Explore how memory influences consumer decision-making, shapes consumer behavior, and impacts advertising strategies, with a focus on the potential successful memory-based advertising …

Marketing plays a critical role in initiating sales processes within the mining industry, often preceding direct sales efforts. It serves as the initial step that paves the way for successful …

Discover the significance of 20,000 moments a day in advertising and learn how to effectively cut through advertising clutter to capture consumer attention. The Significance of '20,000 Moments a Day' …

After working as a marketing consultant for more than 20 years, I've observed that many people avoid pursuing a professional marketing strategy because they believe relying on word-of-mouth referrals is …