by Adam Basheer, on 25-Aug-2023 13:08:02
FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? …
Read Storyby Adam Basheer, on 07-Mar-2023 11:00:00
Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …
Read Storyby Adam Basheer, on 19-Jul-2017 16:55:49
Many IT service providers struggle with marketing. This is not unusual for many companies, not just in the IT field. You are already or are about to spend time and …
Read Storyby Adam Basheer, on 17-Jul-2017 16:59:17
Commoditisation is one of the few challenges that you as a managed service provider (MSP) is faced with. Many B2B and B2C industries operating in a congested or saturated market …
Read Storyby Adam Basheer, on 07-Dec-2016 12:07:28
The sales presentation is a much ignored part of the sales process. When you go to courses or read posts on this subject you are presented with items like how …
Read Storyby Adam Basheer, on 24-Nov-2016 16:00:00
A value proposition is an effective statement or combination of statements which describe your business to customers in a manner which will make them want to engage with you and …
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