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by Adam Basheer, on 27-Jul-2017 16:28:17

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight …

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Topics:Marketing StrategyB2B

by Adam Basheer, on 24-Jul-2017 15:45:32

Inevitably the marketing budget may determine the type of marketing company you need. For the larger budgets in the millions per annum then it will almost certainly be an advertising …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:42:26

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action …

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Topics:Brand PositioningLead GenerationMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:39:02

Online advertising focuses on the myriad of advertising techniques on the internet. Its goals can be brand awareness, targeting specific markets or even trying to get mass awareness through some …

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Topics:Inbound MarketingDigital MarketingMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:35:53

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agency to …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:32:14

Internet marketing is at least 50% of marketing in the modern era. Larger companies have developed internet marketing specialists and entire online marketing departments. Major advertising agencies have developed entire …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:16:30

When you hear the term marketing people could be referring to a variety of different types of marketing activities from sales techniques through to brand positioning, from market research through …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 19-Jul-2017 16:55:49

Many IT service providers struggle with marketing. This is not unusual for many companies, not just in the IT field. You are already or are about to spend time and …

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Topics:FAB TechniquesMSPs

by Adam Basheer, on 17-Jul-2017 16:59:17

Commoditisation is one of the few challenges that you as a managed service provider (MSP) is faced with. Many B2B and B2C industries operating in a congested or saturated market …

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Topics:FAB TechniquesValue PropositionMSPs

by Adam Basheer, on 17-Jul-2017 15:11:31

IT solution providers or managed service providers can have a great business model, particularly once they have moved from the break-fix model to the ongoing monthly billing of the managed …

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Topics:Inbound MarketingMSPs

by Adam Basheer, on 05-Jul-2017 14:59:59

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

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Topics:Marketing PlanMarketing StrategyBrand PositioningB2B

by Adam Basheer, on 03-Jul-2017 09:38:01

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches in reaching and attracting customers. Shifts in customer behaviour means that more and …

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Topics:Marketing StrategyInbound MarketingLead Generation