Choosing The Right Marketing Agency: Online Advertising vs Inbound Marketing

by Adam Basheer, on 24-Jul-2017 15:39:02

Online advertising focuses on the myriad of advertising techniques on the internet. Its goals can be brand awareness, targeting specific markets or even trying to get mass awareness through some type of viral campaign. Best completed by an advertising agency or more likely a digital marketing agency the realm of online advertising can provide some great rewards to online retailers.

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Options for choosing the right marketing agency FREE DOWNLOAD  HOW TO BRIEF A  MARKETING COMPANY

Inbound marketing (sometimes called content marketing) focuses on getting customers to find you by providing your expertise to the customer through your website, blog posts and valuable content. Rather than advertising, you are setting up your website as a key hook to bring customers to you in the medium to long term. The bonus here is that the work you put in on your marketing now has a longevity which online advertising does not have. For this you specifically need an inbound marketing specialist.

Marketing examples:

  1. You are an online retailer with many products pushing through your distribution chain.
    Go direct to digital marketing specialist e.g. AdWords or SEO expert

  2. You are a high value environmental consultant who is trying to significantly expand the business.
    Go to a Marketing Consultancy with an inbound marketing specialty.


You may wish to read other marketing articles that will help you how to decide which marketing agency is right for you:

  1. Marketing execution vs marketing strategy
  2. Online marketing vs offline marketing
  3. Brand awareness vs sales lead generation
  4. Large budget vs small to moderate budget

How to Brief a Marketing Company

Fit 4 Market are Marketing Strategy experts and Inbound Marketing specialists, operating in Adelaide, Melbourne, Sydney, Brisbane and Perth.

Topics:Inbound MarketingDigital MarketingMarketing Agency