Resources / Sales Strategies

by Adam Basheer, on 11-Dec-2023 10:00:00

Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and …

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Topics:Marketing PlanMarketing StrategyDigital MarketingLead GenerationSales StrategiesReturn on Investment

by Adam Basheer, on 27-Nov-2023 10:00:00

Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationSales StrategiesVideo MarketingReturn on Investment

by Adam Basheer, on 25-Aug-2023 13:08:02

FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 07-Mar-2023 11:00:00

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 02-Mar-2022 10:00:00

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 16-Nov-2021 14:00:00

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

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Topics:Digital MarketingSales StrategiesManufacturing

by Adam Basheer, on 12-Apr-2021 11:00:00

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the …

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Topics:Marketing StrategyInbound MarketingLead GenerationSales Strategies

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing

by Adam Basheer, on 26-Jun-2019 13:55:38

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you …

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Topics:Inbound MarketingLead GenerationSales StrategiesCustomers

by Adam Basheer, on 04-Mar-2019 16:06:02

Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing pages …

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Topics:Inbound MarketingB2BSales StrategiesManufacturing