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Resources / Sales Strategies

by Adam Basheer, on 11-Jun-2021 21:07:00

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 12-Apr-2021 11:00:00

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the …

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Topics:Marketing StrategyInbound MarketingLead GenerationSales Strategies

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing

by Adam Basheer, on 26-Jun-2019 13:55:38

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you …

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Topics:Inbound MarketingLead GenerationSales StrategiesCustomers

by Adam Basheer, on 18-Apr-2019 14:00:00

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

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Topics:Digital MarketingSales StrategiesManufacturing

by Adam Basheer, on 21-Mar-2019 16:04:32

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 04-Mar-2019 16:06:02

Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing pages …

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Topics:Inbound MarketingB2BSales StrategiesManufacturing

by Adam Basheer, on 08-May-2018 15:03:42

At first glance, graphic design can seem very overwhelming. There is an art to creating content that is visually engaging while conveying a clear message. That being said, don’t get …

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Topics:Digital MarketingB2BSales Strategies

by Adam Basheer, on 08-May-2018 11:48:39

Whether you are traveling and searching for the best local cuisine or you need to the check business hours of your favorite shop, you use local listings all of the …

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Topics:Digital MarketingB2BSales Strategies

by Adam Basheer, on 08-May-2018 11:26:01

For many leaders it’s very easy to view social media as a distraction, with many either ignoring it entirely or paying someone else to handle their social media accounts for …

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Topics:Digital MarketingB2BSales Strategies