In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies despite the many benefits that it can bring. Why? Put simply, digital marketing isn’t as easy as you may think, and in an industry like manufacturing, businesses are often at a loss at what to do when it comes to digital marketing.
What’s more is that nearly 50% of organisations lack a clear digital marketing strategy*. However, your manufacturing business doesn’t have to be one of them. Let’s take a look at five digital marketing strategies for the manufacturing industry.
1. Inbound Marketing
Inbound marketing is easily one of the most important strategies to include in any digital marketing plan. With inbound marketing, you increase customer awareness of your brand, which ultimately attracts a larger audience. You may then be asking what does inbound marketing include?
Inbound Marketing involves using your website, blog and brand social media profiles, (and potentially your YouTube channel) to create content that your audience wants to see. This content isn’t geared towards selling to them, instead the focus is on education. With this kind of marketing as the base for your digital marketing strategy, you’ll experience impressive results.
2. Lead Nurturing
A key component of your inbound marketing strategy would be lead acquisition. After you’ve acquired leads interested in your manufacturing business, lead nurturing is the next strategy that you would need to implement. Lead nurturing revolves around developing a relationship with each client, that leads them from just being interested in what you offer to making a purchase.
To enact a great lead nurturing campaign as part of your digital marketing strategy, you’ll need to focus your marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
3. Email Campaigns
Email campaigns can be used in a variety of ways — both in lead nurturing, as well as at different parts of the sales funnel. The key to any successful email marketing campaign is to know what is important to your customers. By figuring out what makes them tick, you’ll be able to use email marketing to help them make purchasing decisions as well as inform them of products that they are interested in.
4. Video Marketing
With more than 80% of the globe’s internet consumption stated to be in the form of video** this year, incorporating it in your digital marketing strategy is a huge plus for your manufacturing business. But, what kind of videos can you create? Well, how-to-use videos on your most popular products, videos detailing the manufacturing process behind some products, as well as videos about the quality standards that your business adheres to is a good place to start. By using video marketing to your advantage, your business will benefit in a variety of ways, including increased revenue.
5. Google Ads
The last digital marketing strategy you should implement in your business is one dedicated solely to driving sales, namely Google Ads. As the most-used search engine in the world, Google Ads can help you find and market to individuals who are ready to make a purchase. How? Put simply, you can pay for your business’ search result to be displayed when potential customers search for specific keywords.
With these five digital marketing strategies, your manufacturing business will be more than equipped to grow it’s market share in the manufacturing business. Which one of these strategies will you implement first? Contact the professionals at Fit 4 Market today.