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The Best Social Media Strategy for Manufacturing Companies

Tags: Lead generation, Manufacturing, social media

Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of all the...

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You measure everything in your factory, so why not your digital marketing too?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right?

...

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Fundamental change in manufacturer buyer behaviour

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many...

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Inbound marketing - The key statistics

Tags: Inbound Marketing, Online Marketing, Website, Sales, Lead generation

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those questions, have no fear,...

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6 Things You Must Consider Before You Redevelop Your Website

Tags: Online Marketing, Website, Sales, Lead generation

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the most important...

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What type of companies benefit most from Inbound Marketing?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

After you have asked the question “What is Inbound Marketing?” most people then want to understand if it is for them. So, what type of companies benefit most from Inbound Marketing?Well the review...

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How To Select The Right Marketing Activities For Your Business

Tags: Inbound Marketing, Lead generation, Brand Awareness, Marketing activities

In the last two to four years marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means...

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What Is The Difference Between Inbound Marketing And Outbound Marketing?

Tags: Inbound Marketing, Lead generation, Outbound Marketing

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches in reaching and attracting customers. Shifts in customer...

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Why Email Marketing Is Still Relevant

Tags: Content Marketing, Lead generation, Email, Email Marketing

With all the attention surrounding social media in recent years, people tend to think that email is no longer as effective as it once was. Part of this may be due to the volume of emails, and...

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How Effective Is Your Website?

Tags: Website, SEO, Lead generation

Today, businesses of any size and in any industry can benefit from having a website. It is less of the case of reaching for your yellow pages and doing a quick search for a company or supplier you...

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