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Can Video Be Effective as a Digital Marketing Strategy for Manufacturers?

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing strategies. For your specific manufacturing products and services, the right video information can make a big difference in your bottom line. Invest in video marketing for your business to see a large return.

Videos are an important and effective digital marketing strategy because it is a great way to convey information to the audience, it engages the user, and it showcases a specific area of business or product. According to Forbes, marketers who use video grow revenue 49% faster* than non-video users. Will your manufacturing company move forward into the future or will you be left behind?

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Convey information to the audience

In the manufacturing industry, processes and ideas tend to get a bit complicated. One major benefit of video information is the ease of communicating a technical topic that often gets complicated. HubSpot reports** that “using videos on landing pages will increase conversions by 86%.” This shows your audience is just looking for information about a product or service. Why not provide this with video?

Videos with clear and concise information drives conversions because once a customer understands your product, he or she can move forward into the next stage of the customer life cycle. Video has both visuals and audio so you can reach customers in multiple ways while appealing to more of their senses.

Engage the user

Another purpose of video is to keep the attention of the customer. A recent study conducted by Animoto*** found that when given the choice to watch a video or read about a topic, four times as many customers would rather watch the video. There is nothing more engaging for your website than video content. (In addition to being engaging, video content is easy to share among family and friends. Video leads to word-of-mouth marketing, which just cannot be bought).

Traffic to your site leads to sales on your site. Look at which videos have gone viral in the past three years – you never know what type of video will stick in the customer’s mind! Remember to see content as a means to starting a dialogue. It is not just a way to sell a product. Genuine interest keeps people returning to your site for more valuable information.

Showcase a specific area of business or a product

Marketing efforts are about turning potential customers into purchasers, building awareness about your brand, and connecting with the audience. You can reach all these goals with video marketing. Paying attention to customers that are ready to purchase, google reports than almost 50% of users “look for videos related to a product or service before visiting a store.”

Video is one of the best ways to showcase a specific area of your business or product because of the combination of words and visuals. Entire manufacturing processes can be shown in short periods of time with the right video editing. Providing education and useful video helps customers understand your work while also building brand loyalty.

Video marketing leads to success.

Whether you are making videos about products being manufactured or including state-of-the-art factory shots, video is an effective digital marketing strategy. Don’t wait to implement video production in your efforts. The right video brings in customers, builds loyal brand enthusiasts, and showcases your products or services. Businesses of all types can benefit from video content, including manufacturing companies.

Contact Fit 4 Market today for a discussion on the best marketing strategies for your business.

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* Forbes
https://www.forbes.com/sites/forbescommunicationscouncil/2017/10/06/video-marketing-isnt-the-future-its-right-here-and-now/#41ee665e2b4d

** HubSpot reports
https://www.hubspot.com/marketing-statistics?_ga=2.148352766.852870570.1505856348-1766904874.1496246820

*** Animoto
https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/