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by Adam Basheer, on 19-Dec-2019 12:06:39

With only a few days to go until Christmas, I thought I would share with you some of my predictions for the New Year. All of them will likely affect …

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Topics:Inbound Marketing

by Adam Basheer, on 26-Jun-2019 13:55:38

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you …

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Topics:Inbound MarketingLead GenerationSales StrategiesCustomers

by Adam Basheer, on 23-May-2019 12:45:22

Now the election has been decided, the opportunity to get on the front foot in your business is now. For business, elections are a pain in the backside. Why? Everyone …

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Topics:Inbound MarketingLead GenerationCustomers

by Adam Basheer, on 21-Mar-2019 16:04:32

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 04-Mar-2019 16:36:45

Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of …

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Topics:Lead GenerationManufacturingSocial Media

by Adam Basheer, on 04-Mar-2019 16:06:02

Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing pages …

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Topics:Inbound MarketingB2BSales StrategiesManufacturing

by Adam Basheer, on 19-Oct-2018 14:28:49

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right? …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 18-Oct-2018 15:01:41

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 10-May-2018 15:08:54

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 08-May-2018 15:03:42

At first glance, graphic design can seem very overwhelming. There is an art to creating content that is visually engaging while conveying a clear message. That being said, don’t get …

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Topics:Digital MarketingB2BSales Strategies