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Resources / Marketing Strategy (2)

by Adam Basheer, on 20-Mar-2020 10:00:24

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

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Topics:Marketing StrategyInbound MarketingDigital MarketingLead GenerationB2BSales StrategiesManufacturing

by Adam Basheer, on 14-Aug-2017 14:47:21

Have you ever wondered if there was a way you could target your online advertising towards potential customers who have visited your website but have not been converted to a …

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Topics:Marketing StrategyInbound Marketing

by Adam Basheer, on 27-Jul-2017 16:28:17

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight …

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Topics:Marketing StrategyB2B

by Adam Basheer, on 24-Jul-2017 15:45:32

Inevitably the marketing budget may determine the type of marketing company you need. For the larger budgets in the millions per annum then it will almost certainly be an advertising …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:35:53

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agency to …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:32:14

Internet marketing is at least 50% of marketing in the modern era. Larger companies have developed internet marketing specialists and entire online marketing departments. Major advertising agencies have developed entire …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 24-Jul-2017 15:16:30

When you hear the term marketing people could be referring to a variety of different types of marketing activities from sales techniques through to brand positioning, from market research through …

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Topics:Marketing StrategyMarketing Agency

by Adam Basheer, on 05-Jul-2017 14:59:59

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

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Topics:Marketing PlanMarketing StrategyBrand PositioningB2B

by Adam Basheer, on 06-Feb-2017 10:44:04

Market segmentation is an important stage of the marketing planning process. Segmenting in marketing involves separating the broader market that is made up of your current and potential consumers into …

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Topics:Marketing StrategyInbound MarketingDigital Marketing

by Adam Basheer, on 18-Jan-2017 16:26:04

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and …

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Topics:Marketing PlanMarketing Strategy