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by Adam Basheer, on 17-Jul-2017 15:11:31

IT solution providers or managed service providers can have a great business model, particularly once they have moved from the break-fix model to the ongoing monthly billing of the managed …

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Topics:Inbound MarketingMSPs

by Adam Basheer, on 05-Jul-2017 14:59:59

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

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Topics:Marketing PlanMarketing StrategyBrand PositioningB2B

by Adam Basheer, on 03-Jul-2017 09:38:01

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches in reaching and attracting customers. Shifts in customer behaviour means that more and …

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Topics:Marketing StrategyInbound MarketingLead Generation

by Adam Basheer, on 26-Jun-2017 13:11:04

The inbound methodology is the process of converting visitors into customers and promoters of your business. Since the digital age, the inbound marketing method is becoming an increasingly effective and …

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Topics:Inbound Marketing

by Adam Basheer, on 19-Jun-2017 23:30:03

Almost every business has a well thought out business plan, yet having a marketing plan is just as important. A marketing plan provides any B2B or B2C business with a …

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Topics:Marketing Plan

by Adam Basheer, on 05-Jun-2017 14:21:00

With all the attention surrounding social media in recent years, people tend to think that email is no longer as effective as it once was. Part of this may be …

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Topics:Content MarketingDigital MarketingLead Generation

by Adam Basheer, on 17-May-2017 16:40:20

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe is not an essential component for their marketing …

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Topics:Brand Positioning

by Adam Basheer, on 03-May-2017 12:33:08

Today, businesses of any size and in any industry can benefit from having a website. It is less of the case of reaching for your yellow pages and doing a …

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Topics:Digital MarketingSEOLead Generation

by Adam Basheer, on 20-Mar-2017 17:22:38

As a managed service provider (MSP) you know you are in a competitive position to revolutionise the way businesses, in particularly small businesses, operate day-to-day. From software maintenance, network monitoring, …

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Topics:Inbound MarketingLead GenerationMSPs

by Adam Basheer, on 03-Mar-2017 14:41:28

Content marketing is a strategic online technique to attract new customers, generate leads and drive sales that goes hand in hand with inbound marketing. Content marketing may seem like a …

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Topics:Content MarketingInbound MarketingDigital MarketingLead Generation