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What Should Be Included In A Marketing Plan?

Tags: Marketing, Marketing Planning, marketin plan

Almost every business has a well thought out business plan, yet having a marketing plan is just as important. A marketing plan provides any B2B or B2C business with a short-term and long-term...

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Why Email Marketing Is Still Relevant

Tags: Content Marketing, Lead generation, Email, Email Marketing

With all the attention surrounding social media in recent years, people tend to think that email is no longer as effective as it once was. Part of this may be due to the volume of emails, and...

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8 Effective Branding Tips

Tags: Brand Awareness, Branding, Branding Tips

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe is not an essential component for their marketing...

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How Effective Is Your Website?

Tags: Website, SEO, Lead generation

Today, businesses of any size and in any industry can benefit from having a website. It is less of the case of reaching for your yellow pages and doing a quick search for a company or supplier you...

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How inbound marketing works for MSPs

Tags: Inbound Marketing, Lead generation, MSPs

As a managed service provider (MSP) you know you are in a competitive position to revolutionise the way businesses, in particularly small businesses, operate day-to-day. From software maintenance,...

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what is content marketing?

Tags: Content Marketing, Inbound Marketing, Lead generation, target market, buyer personas

Content marketing is a strategic online technique to attract new customers, generate leads and drive sales that goes hand in hand with inbound marketing. Content marketing may seem like a...

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The difference between a marketing agency and an advertising agency

Tags: Marketing, Marketing Agency, Advertising Agency, Advertising

When a business is looking to grow, build their brands or build their business, a marketing agency (or consultancy) and an advertising agency can assist in achieving this goal. Both types of...

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Market segmentation, target market & buyer personas defined

Tags: market segmentation, target market, buyer personas

Market segmentation is an important stage of the marketing planning process. Segmenting in marketing involves separating the broader market that is made up of your current and potential consumers...

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Making Marketing Plans happen

Tags: Marketing Strategy, Planning, Marketing Planning, Business Planning

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions...

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The importance of brand awareness

Tags: Marketing, Online Marketing, Brand Recognition, Brand Recall, Brand Awareness, Brand

What is brand awareness?

Brand awareness is the possibility that consumers have a level of familarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols,...

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