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by Adam Basheer, on 05-Dec-2016 17:02:10

Like him or hate him, what Donald Trump has done over the last 17 months has been extraordinary. He has ascended from a businessman/reality TV star to President-elect of the …

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Topics:Marketing StrategyDigital MarketingSales MethodologyBrand PositioningSales Strategies

by Adam Basheer, on 24-Nov-2016 16:00:00

A value proposition is an effective statement or combination of statements which describe your business to customers in a manner which will make them want to engage with you and …

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Topics:FAB TechniquesSales MethodologyValue Proposition

by Adam Basheer, on 03-Nov-2016 10:31:17

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote a business or organisation to help customers find you. It is …

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Topics:Marketing PlanContent MarketingMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 03-Nov-2016 10:30:58

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 03-Nov-2016 10:30:07

A SWOT (Strengths, Weaknesses, Opportunities Threats) analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can …

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Topics:Marketing Plan