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How did Donald Trump Win? – a marketer’s viewpoint

Tags: brand positioning,, marketing communication, emotional triggers, sales triggers, sales methodology example,, target market, Donald Trump, Trump Presidency

Like him or hate him, what Donald Trump has done over the last 17 months has been extraordinary. He has ascended from a businessman/reality TV star to President-elect of the most powerful nation...

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Creating a Unique Value Proposition

Tags: FAB technique, FAB sales, Sales method, Value proposition

A value proposition is an effective statement or combination of statements which describe your business to customers in a manner which will make them want to engage with you and buy from you. It...

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What is inbound marketing?

Tags: Content Marketing, Marketing Strategy, Inbound Marketing, Marketing, Online Marketing, Website, Lead generation

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote a business or organisation to help customers find you. It is the process of...

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FAB Technique | Sales Methodology

Tags: FAB technique, FAB sales, Sales strategy, Sales method, features advantages benefits, Sales technique

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many sales methods and...

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How to create a SWOT Analysis for developing a Marketing Plan

Tags: Marketing Plan, SWOT Analysis, developing a marketing plan

A SWOT (Strengths, Weaknesses, Opportunities Threats) analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can use to...

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