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FAB Technique | Sales Methodology

Tags: FAB technique, FAB sales, Sales strategy, Sales method, features advantages benefits, Sales technique

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many sales methods and...

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How to create a SWOT Analysis for developing a Marketing Plan

Tags: Marketing Plan, SWOT Analysis, developing a marketing plan

A SWOT (Strengths, Weaknesses, Opportunities Threats) analysis is a great way to consider how you compare to the competitors in your market. It is one of the primary methods you can use to...

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