Resources / Marketing Strategy (5)

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

Have you ever wondered if there was a way you could target your online advertising towards potential customers who have visited your website but have not been converted to a …

What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic and created a list of eight …

Inevitably the marketing budget may determine the type of marketing company you need. For the larger budgets in the millions per annum then it will almost certainly be an advertising …

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agency to …

Internet marketing is at least 50% of marketing in the modern era. Larger companies have developed internet marketing specialists and entire online marketing departments. Major advertising agencies have developed entire …

When you hear the term marketing people could be referring to a variety of different types of marketing activities from sales techniques through to brand positioning, from market research through …

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

Market segmentation is an important stage of the marketing planning process. Segmenting in marketing involves separating the broader market that is made up of your current and potential consumers into …

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and …