Resources / Lead Generation (4)

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you …

Now the election has been decided, the opportunity to get on the front foot in your business is now. For business, elections are a pain in the backside. Why? Everyone …

Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of …

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right? …

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many …

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those …

Understanding the sales funnel and the different stages that potential customers travel through can help you dramatically increase the amount of customers your business receives. A sales funnel is the …

Have you ever wondered why you have all these contacts but very little of them are actually customers? It could be because you are not doing enough to convert prospects …

A touch point is any interaction between your business and a prospect that will influence the way they feel about your product or service. It can come in any form, …