Resources / Sales Strategies

In a complex sales environment, effective lead nurturing is crucial for converting potential customers into loyal clients. This blog explores the best tactics to nurture leads in complicated sales scenarios …

Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and …

Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential …

FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? …

Perhaps the simplest and yet most effective sales methodology is the FAB technique. It can be used in almost any sales environment; retail, B2B and B2C sales. There are many …

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month. What is the …

There is a lot of negativity about COVID-19, though there are some positives too if you look for them. What I am about to present is a marketer’s view of …

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes? If you …