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You measure everything in your factory, so why not your digital marketing too?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right?

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Fundamental change in manufacturer buyer behaviour

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many...

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Inbound marketing - The key statistics

Tags: Inbound Marketing, Online Marketing, Website, Sales, Lead generation

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been asking yourself those questions, have no fear,...

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6 Things You Must Consider Before You Redevelop Your Website

Tags: Online Marketing, Website, Sales, Lead generation

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the most important...

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What type of companies benefit most from Inbound Marketing?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

After you have asked the question “What is Inbound Marketing?” most people then want to understand if it is for them. So, what type of companies benefit most from Inbound Marketing?Well the review...

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The importance of brand awareness

Tags: Marketing, Online Marketing, Brand Recognition, Brand Recall, Brand Awareness, Brand

What is brand awareness?

Brand awareness is the possibility that consumers have a level of familarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols,...

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SEO tips to improve your website Visibility and ranking

Tags: Marketing Strategy, Online Marketing, SEO

What is SEO (Search Engine Optimisation)? SEO is a fundamental online marketing tool and strategy used to generate organic traffic to your website in order to achive a higher ranking in Google...

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Simple Lead Generation Strategies

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

Lead generation is a marketing term used to acquire new customers and it plays a critical role in the sales funnel process for converting leads into customers. A ‘lead’ is defined as a potential...

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What is inbound marketing?

Tags: Content Marketing, Marketing Strategy, Inbound Marketing, Marketing, Online Marketing, Website, Lead generation

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote a business or organisation to help customers find you. It is the process of...

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