by Adam Basheer, on 05-Feb-2024 10:00:00
The Science of Memory and Consumer Behavior - Explore how memory influences consumer decision-making, shapes consumer behavior, and impacts advertising strategies, with a focus on the potential successful memory-based advertising …
Read Storyby Adam Basheer, on 29-Jan-2024 10:00:00
Marketing plays a critical role in initiating sales processes within the mining industry, often preceding direct sales efforts. It serves as the initial step that paves the way for successful …
Read Storyby Adam Basheer, on 22-Jan-2024 10:00:00
Discover the significance of 20,000 moments a day in advertising and learn how to effectively cut through advertising clutter to capture consumer attention. The Significance of '20,000 Moments a Day' …
Read Storyby Adam Basheer, on 16-Jan-2024 10:02:00
After working as a marketing consultant for more than 20 years, I've observed that many people avoid pursuing a professional marketing strategy because they believe relying on word-of-mouth referrals is …
Read Storyby Adam Basheer, on 10-Jan-2024 00:00:00
The digital landscape has undergone a massive transformation in the last decade, and at the forefront of this change is social media. Platforms like Facebook, Instagram, Twitter, and LinkedIn have …
Read Storyby Adam Basheer, on 18-Dec-2023 09:00:00
This article provides an overview of the ROI of inbound marketing, including its significance in terms of traffic, leads, and sales, as well as the cost-effectiveness and advantages of inbound …
Read Storyby Adam Basheer, on 11-Dec-2023 10:00:00
Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and …
Read Storyby Adam Basheer, on 04-Dec-2023 10:00:00
Determining an appropriate marketing spend for lead generation can be a complex process. The costs vary widely depending on the channel and industry. Several factors to consider when setting a …
Read Storyby Adam Basheer, on 27-Nov-2023 10:00:00
Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential …
Read Storyby Adam Basheer, on 20-Nov-2023 10:00:00
Exploring Different Types of B2B Marketing Videos Let's explore the different types of videos that B2B businesses can use for marketing, their importance, and some tips for creating engaging videos …
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