Adam Basheer

Discover the significance of 20,000 moments a day in advertising and learn how to effectively cut through advertising clutter to capture consumer attention. The Significance of '20,000 Moments a Day' …

After working as a marketing consultant for more than 20 years, I've observed that many people avoid pursuing a professional marketing strategy because they believe relying on word-of-mouth referrals is …

The digital landscape has undergone a massive transformation in the last decade, and at the forefront of this change is social media. Platforms like Facebook, Instagram, Twitter, and LinkedIn have …

This article provides an overview of the ROI of inbound marketing, including its significance in terms of traffic, leads, and sales, as well as the cost-effectiveness and advantages of inbound …

Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and …

Determining an appropriate marketing spend for lead generation can be a complex process. The costs vary widely depending on the channel and industry. Several factors to consider when setting a …

Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential …

Exploring Different Types of B2B Marketing Videos Let's explore the different types of videos that B2B businesses can use for marketing, their importance, and some tips for creating engaging videos …

The sales ratio, often referred to as the efficiency ratio, is a crucial business indicator, calculated as the ratio of expenses to revenue. The lower the sales ratio, the healthier …

Lead generation is a critical component of B2B marketing. In today's digital age, B2B marketing videos have become increasingly important in attracting and converting potential customers. These videos have a …