Adam Basheer

The sales ratio, often referred to as the efficiency ratio, is a crucial business indicator, calculated as the ratio of expenses to revenue. The lower the sales ratio, the healthier …

Lead generation is a critical component of B2B marketing. In today's digital age, B2B marketing videos have become increasingly important in attracting and converting potential customers. These videos have a …

In today's digital age, businesses need to think beyond traditional marketing strategies and adopt a more sophisticated approach to reach their target audience. Do you know much about Inbound Marketing …

It's a little-known fact that email is highly effective for securing new sales. In fact, studies have shown that it's 40 times more effective than Facebook and X (Twitter) combined! …

Video Marketing for Business to Business Sales Here we explore the importance of video marketing in B2B sales, discuss its benefits, highlight effective strategies, provide statistics on its impact, and …

In today's digital age, customers are empowered with more information than ever. Customers have access to a wealth of information about products and services, and they can research and compare …

FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? …

The Importance of Video Marketing in B2B The impact of B2B marketing videos does not necessarily depend on a large budget. Gritty and authentic videos can significantly impact without breaking …

In today's digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred …

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can …