Adam Basheer

Recent Posts by Adam Basheer:

by Adam Basheer, on 13-Nov-2023 10:00:00

The sales ratio, often referred to as the efficiency ratio, is a crucial business indicator, calculated as the ratio of expenses to revenue. The lower the sales ratio, the healthier …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 16-Oct-2023 10:00:00

Lead generation is a critical component of B2B marketing. In today's digital age, B2B marketing videos have become increasingly important in attracting and converting potential customers. These videos have a …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 03-Oct-2023 10:00:00

In today's digital age, businesses need to think beyond traditional marketing strategies and adopt a more sophisticated approach to reach their target audience. Do you know much about Inbound Marketing …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 25-Sep-2023 10:00:00

It's a little-known fact that email is highly effective for securing new sales. In fact, studies have shown that it's 40 times more effective than Facebook and X (Twitter) combined! …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 18-Sep-2023 10:00:00

Video Marketing for Business to Business Sales Here we explore the importance of video marketing in B2B sales, discuss its benefits, highlight effective strategies, provide statistics on its impact, and …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 11-Sep-2023 10:00:00

In today's digital age, customers are empowered with more information than ever. Customers have access to a wealth of information about products and services, and they can research and compare …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationBuyers Journey

by Adam Basheer, on 25-Aug-2023 13:08:02

FAB = Feature Advantage Benefit You may have already heard of features and benefits, however, did you know that it is the advantage that provides the link between the two? …

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Topics:FAB TechniquesSales MethodologySales Strategies

by Adam Basheer, on 14-Aug-2023 11:00:00

The Importance of Video Marketing in B2B The impact of B2B marketing videos does not necessarily depend on a large budget. Gritty and authentic videos can significantly impact without breaking …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 04-Jul-2023 11:30:00

In today's digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred …

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Topics:Marketing StrategyDigital MarketingManufacturingSocial Media

by Adam Basheer, on 06-Jun-2023 10:00:00

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can …

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Topics:Marketing PlanMarketing StrategyInbound Marketing