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Marketing to the Mining Industry

Tags: Marketing, Mining, Mining Service Providers, Marketing to the Mining Industry

Mining suppliers and service companies tend to be great at providing their products and services but not so great at marketing them to the industry. Many will tell you that they sell by referral...

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6 Secrets Of Business to Business Marketing

Tags: Marketing, Brand, b2b, business

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines...

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What Should Be Included In A Marketing Plan?

Tags: Marketing, Marketing Planning, marketin plan

Almost every business has a well thought out business plan, yet having a marketing plan is just as important. A marketing plan provides any B2B or B2C business with a short-term and long-term...

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The difference between a marketing agency and an advertising agency

Tags: Marketing, Marketing Agency, Advertising Agency, Advertising

When a business is looking to grow, build their brands or build their business, a marketing agency (or consultancy) and an advertising agency can assist in achieving this goal. Both types of...

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The importance of brand awareness

Tags: Marketing, Online Marketing, Brand Recognition, Brand Recall, Brand Awareness, Brand

What is brand awareness?

Brand awareness is the possibility that consumers have a level of familarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols,...

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Inbound Marketing Results

Tags: Marketing Strategy, Inbound Marketing, Marketing, Website, Lead generation

Inbound marketing combines content marketing, marketing automation, email marketing, SEO and more to provide a complete marketing system for your business. It can be used to aid the marketing...

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How much should I spend on marketing for sales lead generation?

Tags: Marketing, Lead generation, marketing spend

This is one of the most difficult marketing questions to answer as there are so many variables. There are many different ways to consider the appropriate amount to spend on marketing. I will...

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Congratulations to Core Medical Solutions

Tags: Marketing Strategy, Marketing, Congratulations

Many congratulations go to our Adelaide based client of over 15 years, Core Medical Solutions. Last week they were very excited to announce that their business has been acquired by Allscripts.

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What is inbound marketing?

Tags: Content Marketing, Marketing Strategy, Inbound Marketing, Marketing, Online Marketing, Website, Lead generation

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote a business or organisation to help customers find you. It is the process of...

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