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New Year Predictions

Tags: Inbound Marketing

With only a few days to go until Christmas, I thought I would share with you some of my predictions for the New Year. All of them will likely affect your business and I have split them into three...

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Are more website hits really important?

Tags: Marketing Strategy, Inbound Marketing, Sales strategy, Lead generation, Sales Leads, website leads

Let's think of a simple scenario, say where a website may have the following; 2,000 hits per month and 10 leads coming from the website per month.  What is the best way to double your leads from...

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A prediction for the new financial year

Tags: Inbound Marketing, Customer, Sales Leads, strategic growth planning, growth planning

Let me make a prediction. What you will achieve in the next financial year will be much the same as you did this financial year. Unless something changes?

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Now the election is over we can get on with growing the business

Tags: Inound Marketing, Customer, Sales Leads

Now the election has been decided, the opportunity to get on the front foot in your business is now.  For business, elections are a pain in the backside. Why? Everyone seems to stop doing business...

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The Top 5 Digital Marketing Strategies for the Manufacturing Industry

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital...

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Can Video Be Effective as a Digital Marketing Strategy for Manufacturers?

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have...

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The Best Social Media Strategy for Manufacturing Companies

Tags: Lead generation, Manufacturing, social media

Many manufacturing companies, and indeed many B2B companies in general, have been very reluctant to embrace the usage of social media as part of their marketing strategies. In fact, of all the...

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How B2B Digital Marketing Strategies Can Create More Leads for Manufacturing Companies

Tags: Inound Marketing, B2B Marketing, Sales Strategies, B2B Sales, Manufacturing

Before working on your digital marketing strategies and creating more leads for your manufacturing company, you should examine your marketing funnel to make sure it’s optimised. When your landing...

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You measure everything in your factory, so why not your digital marketing too?

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

The manufacturing industry is always looking to streamline production methods. Streamlining enables more product to be produced in less time and with less cost. This is a no brainer, right?


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Fundamental change in manufacturer buyer behaviour

Tags: Inbound Marketing, Online Marketing, Sales, Lead generation

Buyers will research before they buy. In fact, B2B customers today progress more than 70% of the way through the decision-making process before talking with a sales representative¹. How many...

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