Resources

In today's digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred …

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can …

The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the …

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and …

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting …

What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, …

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the …

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote your business or organisation to help customers find you. It is …