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by Adam Basheer, on 28-Mar-2023 12:42:13

In today's digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred …

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Topics:Marketing StrategyDigital MarketingManufacturingSocial Media

by Adam Basheer, on 08-Feb-2023 10:00:00

Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can …

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Topics:Marketing PlanMarketing StrategyInbound Marketing

by Adam Basheer, on 19-Aug-2022 14:30:00

The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the …

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Topics:Inbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 15-Mar-2022 13:02:00

Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and …

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Topics:Marketing StrategyInbound MarketingLead Generation

by Adam Basheer, on 02-Mar-2022 10:00:00

Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …

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Topics:Marketing StrategyDigital MarketingSales StrategiesManufacturingSocial Media

by Adam Basheer, on 21-Feb-2022 13:30:00

In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting …

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Topics:Marketing StrategyInbound MarketingBrand PositioningLead Generation

by Adam Basheer, on 03-Feb-2022 13:44:37

What is brand awareness? Brand awareness is the possibility that consumers have a level of familiarity and knowledge about your brand. Firstly, a brand is represented by distinctive logos, symbols, …

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Topics:Marketing PlanDigital MarketingBrand Positioning

by Adam Basheer, on 11-Dec-2021 16:08:00

In today’s digital environment your website is the first point of contact you have with your customers. This means that having an enticing and informative website is one of the …

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Topics:Digital MarketingLead Generation

by Adam Basheer, on 16-Nov-2021 14:00:00

In the manufacturing industry, a solid digital marketing strategy is probably one of the most important factors to growing your business. Still, many manufacturing businesses neglect their digital marketing strategies …

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Topics:Digital MarketingSales StrategiesManufacturing

by Adam Basheer, on 05-Nov-2021 13:41:00

Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote your business or organisation to help customers find you. It is …

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Topics:Marketing PlanContent MarketingMarketing StrategyInbound MarketingDigital MarketingLead Generation