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Choosing The Right Marketing Agency: Brand Awareness vs Sales Lead Generation

Written by Adam Basheer | 24-Jul-2017 06:12:26

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then building brand awareness and providing customer calls to action become the major focus. This is certainly the realm of an advertising specialist.

Click on the image below to reveal your options

 

Sales lead generationis often a business to business (B2B) requirement and sometimes a business to consumer (B2C) goal when you are dealing with high involvement sales with a customer. This will tend to be for larger purchases ($500 plus) where an ongoing client relationship is likely. This is much more likely to come from a marketing consultancy than from an advertising agency, and developed from a content marketing (or inbound marketing) approach online and a sales funnel approach offline.  

Marketing examples:

  1. You are major brand retailer with a variety of products across several markets.
    Go to an advertising agency with significant brand advertising experience.

  2. You are a professional service provider who is competing in a crowded market.
    Go to a Marketing Consultancy with an inbound marketing specialty.

 You may wish to read other marketing articles that will help you how to decide which marketing agency is right for you:

 

Fit 4 Market are Marketing Strategy experts and Inbound Marketing specialists, operating in Adelaide, Melbourne, Sydney, Brisbane and Perth.