---
title: "Choosing The Right Marketing Agency: Brand Awareness vs Sales Lead Generation"
description: Learn how to choose the right marketing agency for building your brand awareness or developing sales lead generation strategies. Fee download included.
---

[Fit 4 Market | Blog](https://blog.fit4market.com)

# [Choosing The Right Marketing Agency: Brand Awareness vs Sales Lead Generation](https://blog.fit4market.com/choosing-the-right-marketing-agency-brand-awareness-vs-sales-lead-generation)

 Written by [Adam Basheer](https://blog.fit4market.com/author/adam-basheer) | 24-Jul-2017 06:12:26

Depending on your industry and product, your marketing will have different goals. If you are in a purely retail market then [building brand awareness](https://blog.fit4market.com/the-importance-of-brand-awareness) and providing customer calls to action become the major focus. This is certainly the realm of an advertising specialist.

***Click on the image below to reveal your options***

 

Sales [lead generation](https://blog.fit4market.com/simple-lead-generation-strategies)is often a business to business (B2B) requirement and sometimes a business to consumer (B2C) goal when you are dealing with high involvement sales with a customer. This will tend to be for larger purchases ($500 plus) where an ongoing client relationship is likely. This is much more likely to come from a marketing consultancy than from an advertising agency, and developed from a [content marketing](https://blog.fit4market.com/what-is-content-marketing) (or [inbound marketing](https://blog.fit4market.com/what-is-inbound-marketing)) approach online and a sales funnel approach offline.  

Marketing examples:

1. You are major brand retailer with a variety of products across several markets.   
   *Go to an advertising agency with significant brand advertising experience.*
2. You are a professional service provider who is competing in a crowded market.   
   *Go to a Marketing Consultancy with an inbound marketing specialty.*

 **You may wish to read other marketing articles that will help you how to decide which marketing agency is right for you:**

 

*Fit 4 Market are Marketing Strategy experts and Inbound Marketing specialists, operating in Adelaide, Melbourne, Sydney, Brisbane and Perth.*

[View full post](https://blog.fit4market.com/choosing-the-right-marketing-agency-brand-awareness-vs-sales-lead-generation)

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