When you hear the term marketing people could be referring to a variety of different types of marketing activities from sales techniques through to brand positioning, from market research through to marketing planning, from brand awareness strategies to sales lead generation.
Click on the image below to reveal your options
Likewise, when you hear the term marketing company they could be referring to everything from a strategic marketing consultancy to digital advertising agency, from a brand design specialist through to B2B marketing company, from an online marketing company through to a print production business. All of these different types of marketing companies will have differing specialties.
With all this confusion, what is right for you and how do you choose?
There are some key decisions you need to make to guide your decision. Click on the one most important to you: