by Adam Basheer, on 25-Sep-2023 10:00:00
It's a little-known fact that email is highly effective for securing new sales. In fact, studies have shown that it's 40 times more effective than Facebook and X (Twitter) combined! …
Read Storyby Adam Basheer, on 18-Sep-2023 10:00:00
Video Marketing for Business to Business Sales Here we explore the importance of video marketing in B2B sales, discuss its benefits, highlight effective strategies, provide statistics on its impact, and …
Read Storyby Adam Basheer, on 11-Sep-2023 10:00:00
In today's digital age, customers are empowered with more information than ever. Customers have access to a wealth of information about products and services, and they can research and compare …
Read Storyby Adam Basheer, on 14-Aug-2023 11:00:00
The Importance of Video Marketing in B2B The impact of B2B marketing videos does not necessarily depend on a large budget. Gritty and authentic videos can significantly impact without breaking …
Read Storyby Adam Basheer, on 04-Jul-2023 11:30:00
In today's digital world, traditional outbound marketing techniques such as print ads and outbound sales calls have become less effective in reaching customers. Instead, inbound marketing has become the preferred …
Read Storyby Adam Basheer, on 06-Jun-2023 10:00:00
Does your business have a solid marketing plan in place to attract and retain customers? If not, it definitely should. Read more to understand how. A solid marketing plan can …
Read Storyby Adam Basheer, on 15-Mar-2022 13:02:00
Inbound marketing (getting customers to come to you) and outbound marketing (approaching customers actively) have different approaches to reaching and attracting customers. Shifts in customer behaviour means that more and …
Read Storyby Adam Basheer, on 02-Mar-2022 10:00:00
Video is one of the richest forms of communication available in digital marketing, especially in manufacturing. According to the Content Marketing Institute, 86% of manufacturing marketers have adopted content marketing …
Read Storyby Adam Basheer, on 21-Feb-2022 13:30:00
In the past decade, marketing activities have become largely driven by inbound marketing strategies designed to convert more online sales leads. Certainly, the internet is a great means for attracting …
Read Storyby Adam Basheer, on 05-Nov-2021 13:41:00
Perhaps the most tangible and effective form of marketing today, 'inbound marketing' is an online method used to promote your business or organisation to help customers find you. It is …
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