Resources / Marketing Strategy (3)

Inevitably the marketing budget may determine the type of marketing company you need. For the larger budgets in the millions per annum then it will almost certainly be an advertising …

If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agency to …

Internet marketing is at least 50% of marketing in the modern era. Larger companies have developed internet marketing specialists and entire online marketing departments. Major advertising agencies have developed entire …

When you hear the term marketing people could be referring to a variety of different types of marketing activities from sales techniques through to brand positioning, from market research through …

Business to business (B2B) marketing presents challenges and opportunities that are very different to how we market in the business to consumer environment. These simple steps give some guidelines as …

Market segmentation is an important stage of the marketing planning process. Segmenting in marketing involves separating the broader market that is made up of your current and potential consumers into …

A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and …

Inbound marketing combines content marketing, marketing automation, email marketing, SEO and more to provide a complete marketing system for your business. It can be used to aid the marketing program …

This is one of the most difficult marketing questions to answer as there are so many variables. There are many different ways to consider the appropriate amount to spend on …

What is SEO (Search Engine Optimisation)? SEO is a fundamental online marketing tool and strategy used to generate organic traffic to your website in order to achive a higher ranking …