Resources / Marketing Strategy (3)

This article provides an overview of the ROI of inbound marketing, including its significance in terms of traffic, leads, and sales, as well as the cost-effectiveness and advantages of inbound …

Investing in marketing can significantly boost a business's sales growth, but it's not as simple as pouring money into campaigns. Understanding the relationship between marketing spend and sales growth, and …

Determining an appropriate marketing spend for lead generation can be a complex process. The costs vary widely depending on the channel and industry. Several factors to consider when setting a …

Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential …

Exploring Different Types of B2B Marketing Videos Let's explore the different types of videos that B2B businesses can use for marketing, their importance, and some tips for creating engaging videos …

The sales ratio, often referred to as the efficiency ratio, is a crucial business indicator, calculated as the ratio of expenses to revenue. The lower the sales ratio, the healthier …

Lead generation is a critical component of B2B marketing. In today's digital age, B2B marketing videos have become increasingly important in attracting and converting potential customers. These videos have a …

In today's digital age, businesses need to think beyond traditional marketing strategies and adopt a more sophisticated approach to reach their target audience. Do you know much about Inbound Marketing …

It's a little-known fact that email is highly effective for securing new sales. In fact, studies have shown that it's 40 times more effective than Facebook and X (Twitter) combined! …

Video Marketing for Business to Business Sales Here we explore the importance of video marketing in B2B sales, discuss its benefits, highlight effective strategies, provide statistics on its impact, and …