Resources / Lead Generation (2)

by Adam Basheer, on 27-Nov-2023 10:00:00

Digital marketing has emerged as a pivotal factor in revenue generation and Return on Investment (ROI) maximisation. This form of marketing leverages various online platforms and strategies to reach potential …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationSales StrategiesVideo MarketingReturn on Investment

by Adam Basheer, on 20-Nov-2023 10:00:00

Exploring Different Types of B2B Marketing Videos Let's explore the different types of videos that B2B businesses can use for marketing, their importance, and some tips for creating engaging videos …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 13-Nov-2023 10:00:00

The sales ratio, often referred to as the efficiency ratio, is a crucial business indicator, calculated as the ratio of expenses to revenue. The lower the sales ratio, the healthier …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 16-Oct-2023 10:00:00

Lead generation is a critical component of B2B marketing. In today's digital age, B2B marketing videos have become increasingly important in attracting and converting potential customers. These videos have a …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 03-Oct-2023 10:00:00

In today's digital age, businesses need to think beyond traditional marketing strategies and adopt a more sophisticated approach to reach their target audience. Do you know much about Inbound Marketing …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 25-Sep-2023 10:00:00

It's a little-known fact that email is highly effective for securing new sales. In fact, studies have shown that it's 40 times more effective than Facebook and X (Twitter) combined! …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 18-Sep-2023 10:00:00

Video Marketing for Business to Business Sales Here we explore the importance of video marketing in B2B sales, discuss its benefits, highlight effective strategies, provide statistics on its impact, and …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 11-Sep-2023 10:00:00

In today's digital age, customers are empowered with more information than ever. Customers have access to a wealth of information about products and services, and they can research and compare …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationBuyers Journey

by Adam Basheer, on 14-Aug-2023 11:00:00

The Importance of Video Marketing in B2B The impact of B2B marketing videos does not necessarily depend on a large budget. Gritty and authentic videos can significantly impact without breaking …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead GenerationVideo Marketing

by Adam Basheer, on 04-Apr-2023 14:30:00

The Sales Funnel Process is all about lead generation: converting leads into customers. In sales, a ‘lead’ is defined as a potential customer who has shown an interest in the …

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Topics:Inbound MarketingDigital MarketingLead Generation