Resources / Digital Marketing (5)

by Adam Basheer, on 03-Mar-2017 14:41:28

Content marketing is a strategic online technique to attract new customers, generate leads and drive sales that goes hand in hand with inbound marketing. Content marketing may seem like a …

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Topics:Content MarketingInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 06-Feb-2017 10:44:04

Market segmentation is an important stage of the marketing planning process. Segmenting in marketing involves separating the broader market that is made up of your current and potential consumers into …

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Topics:Marketing StrategyInbound MarketingDigital Marketing

by Adam Basheer, on 19-Dec-2016 12:52:46

Inbound marketing combines content marketing, marketing automation, email marketing, SEO and more to provide a complete marketing system for your business. It can be used to aid the marketing program …

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Topics:Marketing PlanMarketing StrategyInbound MarketingDigital MarketingLead Generation

by Adam Basheer, on 16-Dec-2016 14:38:16

What is SEO (Search Engine Optimisation)? SEO is a fundamental online marketing tool and strategy used to generate organic traffic to your website in order to achive a higher ranking …

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Topics:Marketing StrategyDigital MarketingSEO